Retailers hope Cyber Monday sustains shopping

http://news.yahoo.com/s/nm/us_usa_retail_cybermonday;_ylt=AixmfsxUY0Mud3e6H06c2vOs0NUE;_ylu=X3oDMTNvMWRocjlyBGFzc2V0A25tLzIwMTAxMTI5L3VzX3VzYV9yZXRhaWxfY3liZXJtb25kYXkEY2NvZGUDbW9zdHBvcHVsYXIEY3BvcwMzBHBvcwM5BHB0A2hvbWVfY29rZQRzZWMDeW5fdG9wX3N0b3J5BHNsawNjeWJlcm1vbmRheQ
Many retailers offered steep online discounts on Cyber Monday to win additional sales after Thanksgiving, with shares of Amazon rising 2.6%, Overstock.com 8.1%, Web jeweler Blue Nile 5.3% and EBay Inc's PayPal unit 21%. The 5-year-old Cyber Monday is the Monday after Thanksgiving, aiming to attract more online shopping. The year on year increase of online sale is 14.4%, according to IBM Coremetrics. This year has witnessed the increase of online traffic, continuation of accelerated adoption of e-commerce and improvement in average order size. Blue Nile Inc Chief Executive Diane Irvine said Cyber Monday was a bigger selling day for the online diamond seller than Black Friday. According to the NationalRetailFederation, the online shopping is up 15% year on year. Some traditional retailers with websites are competing more fiercely for online sales by using online purchases meathods and offering free delivery of centain goods.